Simple language

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Analytical/Optimization
B) Track
C) Cube
D) Data Manipulation

2. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Select
B) Audience
C) Sample
D) Merge

3. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Snapshot
B) Extract
C) Call List
D) Mail List

4. What two processes are considered contact processes in Unica Campaign?

A) Call List and Mail List
B) Call List and Extract
C) Mail List and Snapshot
D) Snapshot and Extract

5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Filtering
B) Segmentation
C) Switching
D) Mapping

Solutions: