Self-learning and self-evaluation functions

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Simple language

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Any electronic equipment available on the APP online version

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Messaging Insight
C) Einstein Engagement Frequency

2. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Copy insights
B) Einstein Engagement Scoring
C) Einstein Messaging Insight

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Continue monitoring the bounce rate for changes.
B) Nothing - bounce rates up to 30% are acceptable.
C) Remove the bounced addresses before the next send.

4. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Multi-Step Journey
B) User Initiated Send
C) Automation Studio Email Activity

5. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Behavioral Trigger
C) Engagement Split

Solutions: