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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
B) Accounts cannot be moved between sub-MCCs.
C) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.

2. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image is probably too big to be used in the Google search listing.
B) Her image is probably in a .gif format; images must be in a .jpg format.
C) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D) Her image ad will only appear in the Google Content Network, not in Google Search.

3. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
D) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

4. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
B) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
C) Google does not reveal the Quality Score.
D) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

5. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image is probably too big to be used in the Google search listing.
B) Her image is probably in a .gif format; images must be in a .jpg format.
C) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D) Her image ad will only appear in the Google Content Network, not in Google Search.

Solutions: