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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four campaigns - one for each language.
C) Create four ad groups - one for each language.
D) Create four ads - one for each language.

2. What will you do to enable phrase matching for a particular keyword?

A) Enclose it with quotation marks.
B) Enclose it in curly brackets.
C) Add a (-) sign before the keyword.
D) Add a (+) sign before the keyword.

3. You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

A) 20
B) 10
C) 50
D) 100

4. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Query Search tool
B) Google Analytics
C) Keyword tool
D) Search Query Performance Report

5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Total revenue
B) Average order value
C) Conversion rate
D) Visits to Purchase

Solutions: