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Adobe AD0-E560 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Model and Integration | - CRM integration concepts (e.g., Salesforce, Microsoft Dynamics) - APIs and webhooks usage - Lead and person data structure |
| Topic 2: Marketo Engage Architecture and System Design | - Scalability and performance considerations - Workspace and partition strategy - Core platform architecture principles |
| Topic 3: Campaign and Program Design | - Smart campaigns and flow logic design - Segmentation and targeting strategy - Program types and lifecycle modeling |
| Topic 4: Governance, Compliance, and Best Practices | - Data governance and privacy compliance - Naming conventions and operational standards - System maintenance and optimization practices |
Adobe Marketo Engage Architect Master Sample Questions:
A software company has an existing lifecycle modeler.
Refer to the diagram below.
There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)
- A. Update stage actions on MQL to include email domain address belonging to TAL
- B. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
- C. Update transition rules on MQL to include email domain address belonging to TAL
- D. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
- E. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
Correct Answer: B,C 🗳️
Which groups typically require customized training in Marketo? (Choose two)
- A. Marketing Specialists
- B. Sales Executives
- C. Data Analysts
- D. IT Administrators
Correct Answer: A,D 🗳️
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)
- A. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
- B. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
- C. Reduce the number of links and images in email assets to prevent them from being seen as spam
- D. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
- E. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
Correct Answer: B,E 🗳️
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.
Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?
- A. Move the form in the Default workspace so it can be shared by different countries
- B. Verify that the form is capturing the correct fields
- C. Recommend that the global form in the design studio be created
- D. As this is a program that captures new names, recommend that the event program be created in the Default workspace
Correct Answer: B 🗳️
Which Marketo report should be used to evaluate email engagement?
- A. Landing Page Performance Report
- B. Program Performance Report
- C. Email Link Performance Report
- D. People Performance Report
Correct Answer: C 🗳️
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