Getting ready for the AP-215 exam takes more than good intentions, and LatestCram gives your effort a reliable foundation with 64 practice questions for the AP-215 exam, each mapped to the Salesforce Marketing Cloud Intelligence Accredited Professional objectives and backed by expert-verified answers.
Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reports and Activation | - Data Export
|
| Topic 2: Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Topic 3: Data Visualization and Dashboards | - Dashboard Design
|
| Topic 4: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Topic 5: Data Integration and Configuration | - Data Ingestion
|
Your Salesforce Marketing Cloud Intelligence Accredited Professional Questions, Answered
- Marketing Intelligence Platform Fundamentals ()
- Reports and Activation ()
- Data Harmonization and Data Model ()
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
- A. 3
- B. 1
- C. 0
- D. 2
Correct Answer: C 🗳️
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Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
- A. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
- B. Unmap 'Cost' in Google DV360
- C. Unmap 'Cost' in Google Campaign Manager
- D. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Correct Answer: C 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
Your client is interested in ingesting the below file:
The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?
- A. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'. - B. 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key' - C. 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'. - D. Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'. - E. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
Correct Answer: D,E 🗳️
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What are unstable measurements?
- A. Measurements that are set with the LIFETIME aggregation function
- B. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
- C. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
- D. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
Correct Answer: D 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?
- A. it is not possible to do this, as the naming conventions are different
- B. This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
- C. The client will be able to do this and it will require building three patterns.
- D. The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
Correct Answer: C 🗳️
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