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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) TheUpdate Contact Activity Is used to make status updates.
B) The Update Contact Activity us used to make status updates.
C) The entry sources data extension has a primary key and subscriber key.

2. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Continue monitoring the bounce rate for changes.
B) Nothing - bounce rates up to 30% are acceptable.
C) Remove the bounced addresses before the next send.

3. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Filter the.csv file before import.
B) Write a query to create a filtered data extension.
C) Create a data filter on the data extension.

4. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) A verification step In the send automation
B) A nightly automation with a filter activity
C) An approval process for sending

5. Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Multilingual Content Blocks.
B) Leverage templates with AMP script.
C) Leverage Enhanced Dynamic Content.

Solutions: