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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Eloqua Fundamentals | - Explain the contact model and data structure - Describe security and user management - Describe Eloqua's role in CX and the key modules |
| Topic 2: Email and Email Deliverability | - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets |
| Topic 3: Segments | - Use filters and comparison fields - Evaluate segment performance - Create and configure shared and static segments |
| Topic 4: Campaigns | - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements - Configure Campaign workflow and decision logic |
| Topic 5: Lead Scoring and Management | - Describe the Lead Scoring model - Configure scoring rules and thresholds - Describe Sales Tools and integration with CRM |
| Topic 6: Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
| Topic 7: Forms and Landing Pages | - Create and configure forms and form processing steps - Create and style landing pages - Describe progressive profiling and data lookups |
| Topic 8: Integration | - Describe basic API usage and integration patterns - Describe the AppCloud and connectors |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
Question 1
When creating an email in Eloqua, which feature allows you to personalize the email content for each recipient?
A. Email Group
B. Dynamic Content
C. Email Preview
D. Email Signature
Question 2
Which of the following is NOT a step in creating a campaign in the campaign canvas?
A. Selecting a campaign template
B. Designing the campaign assets
C. Defining the campaign goal
D. Reviewing the campaign reports
Question 3
What is the purpose of a lead scoring model in Oracle Eloqua?
A. To track and measure the success of marketing campaigns and initiatives
B. To assign ranks or scores to leads based on their level of engagement and qualification
C. To identify and categorize leads based on their demographics and firmographics
D. To segment contacts into different groups for targeted marketing campaigns
Question 4
Which CRM integrations are supported by Oracle Eloqua Marketing 2023?
A. HubSpot, Pardot, Marketo
B. SAP Hybris, Zoho CRM, Insightly
C. SugarCRM, Sage CRM, Zoho CRM
D. Salesforce, Microsoft Dynamics 365, Oracle Sales Cloud
Question 5
Which document does a client complete to define the detailed technical specifications and configurations required for the implementation?
A. Project Plan
B. Business Requirements Document (BRD)
C. User Acceptance Testing (UAT) Script
D. Technical Design Document (TDD)
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: D |







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