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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Search | % of spend
B) Social | real-time bidding
C) Email | auction
D) Dynamic creative optimization | flat fee
E) Site optimization | flat fee
F) Media targeting | cost-per-stamp

2. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To prioritize delivery of the most recent users in an audience
C) To hide older audiences and users that are no longer as valuable for targeting
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

3. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have zero inventory.
C) Some categories have more than 100,000 inventory.
D) All categories have inventory of more than 10,000 users.

4. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select "Suppress cache busting" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select the "Disable mobile support" advanced configuration option.

5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Target
C) Optimize
D) Buy

Solutions: